The ninth annual Freedom Fest Ride begins with registration at the pre-ride rally outside UW-L's Veterans Memorial Field Sports Complex. Riders will enjoy refreshments and camaraderie during the rally and are encouraged to visit the Veterans Hall of Honor.

NEW FOR 2016: Riders and event organizers expressed an interest in extending the duration of the ride to allow for more stops and more miles through the beautiful Coulee Region. The rally will begin at 9:00 a.m. with riders departing from UW-L at 10:30 a.m., adding one and a half hours to the route.

Participation in the ride is included with a concert ticket for each rider (not per bike). Special General Admission Pricing of $40 is available from 9:00 a.m. until 10:30 a.m. on the day of the event. If you have already purchased a Freedom Fest ticket of any type, the ride is included with your ticket.